Futuro da GM

Credo que aberração esse Impala.

Será um feito e tanto se a GM conseguir emplacar o Sonic por lá.

KÜLL escreveu:(...) A questão é se isso é economicamente viável, pois já se falou
bastante, sem confirmação, que tanto a produção do Cruze quanto a do
Sonic nos EUA não dão lucro à GM.

E olha que são um dos principais produtos da linha...

R8V escreveu:Será um feito e tanto se a GM conseguir emplacar o Sonic por lá.

O Sonic até acho que vai, o que eu quero mesmo ver é o Spark!

Vazam imagens do para-choque do novo Corvette


Fornecedora da GM exibe projeção da peça da suposta sétima geração do esportivo

Por Márcio Murta | 10/07/2012






Não importa o quanto uma marca tente manter um veículo
em desenvolvimento sob sigilo: a probabilidade de imagens ou informações
do mesmo vazarem sempre estão presentes. É o caso da nova geração do
Chevrolet Corvette, cujo lançamento é estimado para 2014. Aparentemente,
uma das fornecedoras de maquinário para a marca norte-americana, Omega
Tool Corporation, deixou escapar supostas imagens do para-choques da
geração C7 do esportivo norte-americano.
De
acordo com mídias internacionais, as imagens foram vistas em um vídeo
de divulgação da empresa, que teria ido ao ar e sido removidos
rapidamente. No entanto, diversas pessoas conseguiram retirar fotos da
animação e postaram na internet. A Chevrolet não se manifestou sobre o
acontecimento.







FONTE QUATRO RODAS

Fortune writer says Chevy Malibu Eco is "most disliked car of the year (so far)"


















By

Michael Harley

RSS feed




Posted Jul 11th 2012 7:29PM





82



Comments88



We often comment that the automobile industry, as a whole, does a decent
job building cars these days – today's new vehicles are much better
than they were even five years ago, and every subsequent generation
seems to improve on its predecessor. Yet despite the forward progress as
evident by the current crop, an oddity always seems to creep into the
mix. Enter the 2013 Chevrolet Malibu Eco.

As Alex Taylor III points out in Fortune, the new Malibu Eco
has been taking its fair amount of guff these days over its cramped rear
seats, unimpressive fuel economy and lackluster driving dynamics. It
has earned, what Taylor calls, the "most disliked car of the year (so
far)" title. The unflattering label is admittedly based purely on the
author's overview of the vehicle's reception among the media thus far,
but there's probably something to his thoughts. The mild-hybrid Chevrolet left us scratching our heads when we compared it to the brand's own Cruze Eco in our review, a car that is actually larger in many dimensions while being far less expensive.

Those on our staff who have driven the Malibu Eco have come away
disappointed with the car's handling, fuel economy, tight rear quarters
and pricing, but "most disliked" is strong language. We can't help but
wonder how the car might have faired if General Motors hadn't rushed to pull production ahead,
in the process only making the Eco available instead of a full range of
models (we hear there was an engine capacity problem that forced GM's
hand).

Is Taylor's label fair? What do you think your "most disliked" new car or truck of 2013 is? Have your say in Comments.

















News Source: CNN Money



Image Credit: Copyright 2012 Jeff Sabatini / AOL


Category: Hybrid, Sedan, Chevrolet

Tags: 2013 chevrolet malibu eco, 2013 malibu, chevrolet malibu eco, chevy, e-assist, eassist, malibu, malibu eco, most disappointing, worst car, worst new car


FONTE: http://www.autoblog.com/2012/07/11/fortune-writer-says-chevy-malibu-eco-is-most-disliked-ca/

Indústria
Chefão da Opel entrega o cargo




12/07/2012 19:20
- Fotos: Divulgação


Envie por email







Karl-Friedrich Stracke afirmou ter “projetos especiais” em seu pedido de demissão da marca que pertence a GM

do Automotor/Portugal
exclusivo para MotorDream

Karl-Friedrich Stracke não é mais CEO
da Opel, subsidiária europeia da General Motors. Responsável pelas
operações da GM no continente, Stracke entregou o cargo afirmando que
possui “projetos especiais”. O atual CEO global da fabricante, Dan
Akerson, emitiu um comunicado e afirmou que “Stracke trabalhou de forma
incansável e sob grande pressão para estabilizar este negócio e
esperamos crescer a partir desse sucesso", agradecendo as muitas
contribuições de Karl para o sucesso da GM.

A marca norte-americana anunciou que o
seu vice presidente, Steve Girsky, atualmente à frente do Conselho de
Supervisão da Opel, passará a controlar os destinos da empresa no Velho
Continente até que a cúpula da Opel se reuna e nomeie um presidente
interino.

FONTE MOTOR DREAM

Aham, sei, projetos especiais, ta mais com cara do que aconteceu com a Comandante da GM no Brasil que ficou 8 meses.

''Em busca de novos desafios profissionais''

Frase padrão de RH....


Na boa, concordo com o Fabiano, está parecendo um deja vu do que houve com a (era esse o nome dele?) Denise na GMB.

R8V escreveu:Frase padrão de RH....


Na boa, concordo com o Fabiano, está parecendo um deja vu do que houve com a (era esse o nome dele?) Denise na GMB.

Isso, era Denise o nome dela, se o presidente da Opel tem carater, ele não vai jogar sua carreira por terra, fora que se ele estiver bem servido financeiramente, pode muito bem pegar alguma vaga de consultor ou então se aposentar.

Indústria
GM prepara plano de recuperação para a Opel


03/08/2012 09:44 - Fotos: Divulgação
Envie por email

Indique


Envie este conteúdo para o e-mail de um amigo!


Campos em destaque são obrigatórios ou contém valores inválidos.
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Entre as medidas estão o lançamento de novos modelos e a redução de custos em etapas burocráticas da empresa

por Michael Figueredo
MotorDream

O CEO da General Motors, Dan Akerson, anunciou que a administração da empresa e os sindicatos dos trabalhadoires alemães estão costurando um acordo pela reestruturação da Opel. Segundo o executivo, o plano deve estar pronto na metade do semestre. Akerson afirmou que as conversas têm progredido no sentido de melhorar a produtividade, reduzir custos e cortar o excesso de capacidade da divisão europeia da fabricante.

Apesar das reuniões e do possível acordo com o sindicato, a GM ainda não desistiu da ideia de fechar a fábrica de Bochum, na Alemanha, após 2016. O assunto, no entanto, está entre os pontos discutidos com os funcionários e é um dos entraves para o plano de negócios a médio prazo aprovado pelo conselho da Opel no início do ano. Para amenizar as diferenças, o grupo norte-americano encara a crise europeia mantendo os preços, mesmo diante a concorrência de rivais como a Volkswagen, que consegue impor margens mais agressivas.

O primeiro passo para a recuperação da Opel é a aposta em novos modelos. O subcompacto Adam já foi apresentado e a marca prepara novidades para o Astra. Somando aos lançamentos a planejada redução em custos de produção, a empresa espera alcançar maior poder de preço para alcançar a margem de lucros projetada para que a subsidiária alemã volte a ser rentável.

FONTE: http://motordream.uol.com.br/noticias/ver/2012/08/03/gm-prepara-plano-de-recuperacao-para-a-opel

COMENTÁRIOS: Ou seja, depois de tudo, da quase falência, os problemas continuam. E curiosamente continuam a vir da Opel as grandes inovações tecnológicas do grupo GM.

Qual foi a época de maior lucratividade da GM e da Opel?

A GM vem com problemas desde o meio dos anos 80, mas como era/é muito grande, conseguia rolar os problemas. Eu me lembro de acordos com trabalhadores, sempre adiando o inevitável (demissões, fechamento de fábricas, etc.) nos EUA desde o meio dos anos 90. O último lucro consistente da Opel acho que foi e. 1.999, depois disso, lucros pífios umas 2 ou 3 vezes e o resto, sempre prejuízo. Não entendo o problema da Opel, seus carros são bonitos (o facelift do Astra ficou lindo), seus motores são modernos e eficientes, etc. Acho que o grande problema da empresa é o gigantismo da GM, com estruturas pesadas e ineficientes. Não consigo enxergar outra coisa.

Hora de congelarem a Opel no tempo e trazerem as suas novidades para a Chevrolet

23/08/201210h35
Unidade da GM vai diminuir produção em duas fábricas na Alemanha
Comente

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Comunicar erroImprimir

FRANKFURT, 23 Ago (Reuters) - A Opel, unidade alemã da General Motors, chegou a acordo com representantes sindicais para diminuir a jornada de milhares de trabalhadores de duas fábricas na Alemanha diante da menor demanda por carros na Europa.

A montadora cortará o equivalente a 20 dias de produção na fábrica em Ruesselsheim --a principal das quatro que tem na Alemanha-- e na unidade de peças em Kaiserslautern, confirmando o que a imprensa alemã tinha adiantado. Os cortes serão neste ano, a partir de setembro.

A GM teve prejuízo de 747 milhões de dólares nas operações europeias no ano passado por causa das fracas vendas de carros na região e precisou lidar com altos custos fixos e excesso de capacidade de produção.

"O mercado automotivo europeu está decaindo drasticamente", disse o diretor de RH da Opel, Holger Kimmes, ressaltando que a jornada flexível não será suficiente para compensar o excesso de capacidade.

O acordo vai afetar metade dos 13,8 mil empregados da Opel em Ruesselsheim. A montadora está cortando a jornada de pessoas que trabalham em linhas de montagem e na administração. A unidade de Kaiserslautern tem 2,5 mil trabalhadores.

(Por Maria Sheahan e Peter Dinkloh)



FONTE: http://carros.uol.com.br/noticias/reuters/2012/08/23/unidade-da-gm-vai-diminuir-producao-em-duas-fabricas-na-alemanha.htm

Louis Woodhill, Contributor

I apply unconventional logic to economic issues.


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Op/Ed


|


8/15/2012 @ 6:24PM |660,046 views


General Motors Is Headed For Bankruptcy -- Again




President Obama is proud of his bailout of General Motors. That’s good, because, if he wins a second term, he is probably going to have to bail GM out again. The company is once again losing market share, and it seems unable to develop products that are truly competitive in the U.S. market.

Right now, the federal government owns 500,000,000 shares of GM, or about 26% of the company. It would need to get about $53.00/share for these to break even on the bailout, but the stock closed at only $20.21/share on Tuesday. This left the government holding $10.1 billion worth of stock, and sitting on an unrealized loss of $16.4 billion.

Right now, the government’s GM stock is worth about 39% less than it was on November 17, 2010, when the company went public at $33.00/share. However, during the intervening time, the Dow Jones Industrial Average has risen by almost 20%, so GM shares have lost 49% of their value relative to the Dow.

It’s doubtful that the Obama administration would attempt to sell off the government’s massive position in GM while the stock price is falling. It would be too embarrassing politically. Accordingly, if GM shares continue to decline, it is likely that Obama would ride the stock down to zero.

GM is unlikely to hit the wall before the election, but, given current trends, the company could easily do so again before the end of a second Obama term.

In the 1960s, GM averaged a 48.3% share of the U.S. car and truck market. For the first 7 months of 2012, their market share was 18.0%, down from 20.0% for the same period in 2011. With a loss of market share comes a loss of relative cost-competitiveness. There is only so much market share that GM can lose before it would no longer have the resources to attempt to recover.

To help understand why GM keeps losing market share, let’s look at the saga of the Chevy Malibu.

The Malibu is GM’s entry in the automobile market’s “D-Segment”. The D-Segment comprises mid-size, popularly priced, family sedans, like the Toyota Camry and the Honda Accord. The D-Segment accounted for 14.7% of the total U.S. vehicle market in 2011, and 21.3% during the first 7 months of 2012.

Because the D-Segment is the highest volume single vehicle class in the U.S., and the U.S. is GM’s home market, it is difficult to imagine how GM could survive long term unless it can profitably develop, manufacture, and market a vehicle that can hold its own in the D-Segment. This is true not only because of the revenue potential of the D-Segment, but also because of what an also-ran Malibu would say about GM’s ability to execute at this time in its history.

GM is in the process of introducing a totally redesigned 2013 Chevy Malibu. It will compete in the D-Segment with, among others, the following: the Ford Fusion (totally redesigned for 2013); the Honda Accord (totally redesigned for 2013); the Hyundai Sonata (totally redesigned for 2011); the Nissan Altima (totally redesigned for 2013); the Toyota Camry (refreshed for 2013); and the Volkswagen Passat (totally redesigned for 2012).

Automobile technology is progressing so fast that the best vehicle in a given segment is usually just the newest design in that segment. Accordingly, if a car company comes out with a new, completely redesigned vehicle, it had better be superior to the older models being offered by its competitors. If it is not, the company will spend the next five years (the usual time between major redesigns in this segment) losing market share and/or offering costly “incentives” to “move the metal”.

Uh-oh. At this point, it appears that the 2013 Malibu is not only inferior to the 2012 Volkswagen Passat, it’s not even as good as the car it replaces, the 2012 Chevy Malibu.

If you follow the automobile enthusiast press, you know that, under the leadership of then product czar Bob Lutz, GM went all out to develop a competitive D-Segment car for the 2008 model year. The result was the 2008 Chevy Malibu, which managed to get itself named by Car and Driver magazine as one of the “10 Best Cars” for 2008.

However, when tested head to head against six other D-Segment sedans in the March 2008 issue of Car and Driver, the 2008 Malibu came in third, behind the Honda Accord and the Nissan Altima. Adjusted to the points scale that Car and Driver uses today, the 2008 Malibu scored 187 points, 6% lower than the winning 2008 Honda Accord’s 198 points.

Still, third was a respectable showing. The previous generation of the Malibu, a darling of rental car fleets, would have come in dead last in any D-Segment comparison test.

Acknowledging the importance of the D-Segment to the company’s future, GM’s CEO, Dan Akerson, ordered that the introduction of the redesigned 2013 Chevy Malibu be advanced by six months, from the fall of 2012 to the spring of 2012.

In their March 2012 issue, Car and Driver published another D-Segment comparison test, pitting the 2013 Chevy Malibu Eco against five competing vehicles. This time, the Malibu came in dead last.

Not only was the 2013 Malibu (183 points) crushed by the winning 2012 Volkswagen Passat (211 points), it was soundly beaten by the 2012 Honda Accord (198 points), a 5-model-year-old design due for replacement this fall. Worst of all, the 2013 Malibu scored (and placed) lower than the 2008 Malibu would have in the same test.

Uh-oh.

Digging deeper, the picture just gets worse. Despite its mild hybrid powertrain, which is intended to provide superior fuel economy (at the cost of a higher purchase price and reduced trunk space), the 2013 Malibu Eco delivered the same 26 MPG in Car and Driver’s comparison test as the Passat, the Accord, and the Toyota Camry.

In a recent speech, Dan Akerson admitted that GM’s powertrain technology had fallen behind that of competitors in some cases. This is illustrated by the Malibu Eco’s EPA gas mileage ratings. At 25 MPG City/37 MPG Highway, the Malibu Eco is not as fuel-efficient as the conventionally-powered 2013 Nissan Altima (27 MPG City/38 MPG Highway).

It might be possible for GM to give the Malibu a better powertrain during its five-year-product life cycle. Unfortunately, there is no way that they will be able to correct its biggest design flaw, which is its short wheelbase.

For years, automobile companies have been trying to design cars with the longest possible wheelbase (distance between the front and rear axles) for a given overall vehicle length. A longer wheelbase provides advantages in the areas of styling, ride, and legroom.

In developing the 2013 Malibu, GM decided to shorten the wheelbase by 4.5 inches from that of the previous-generation Malibu, from 112.3 inches to 107.5 inches. This gave the 2013 Malibu the shortest wheelbase in the entire D-Segment.

The Car and Driver comparison-test-winning Passat has a wheelbase of 110.4 inches, which gives it a “unique selling proposition”, the roomiest back seat in the D-Segment. The Passat has combined front and rear legroom totaling 81.5 inches, 3.5 inches more than the Malibu.

This may not sound like a lot, but, like baseball, automobile design is “a game of inches”.

For a 6’1” tall man, sitting in the back seat of the 2012 Passat behind a similar-sized driver is like sitting in a limo. His knees will be nowhere near the back of the front seat. In contrast, the same sized man would have to struggle to get into the back seat of the 2013 Malibu, and would have to sit with his legs splayed once he did.

Rear seat legroom is important in the family sedan market, not only for the comfort of adult passengers, but also for the ease of using children’s car seats. The 2013 Nissan Altima also has longer wheelbase and more rear seat legroom than does the Malibu.

Chevrolet is not a premium brand, like Mercedes or BMW. Since the 1920s, Chevy’s essential market positioning has been “more car for your money”. Unfortunately, the 2012 Volkswagen Passat is more car for the money than is the 2013 Malibu. There will not be anything that GM will be able to do about this for the next five years other than to reduce the price of the Malibu by offering “incentives”. This will eat into the company’s profitability, which is already weak.

As a company, General Motors peaked in 1965, when it commanded 50.7% of the U.S. market, and made a stunning-for-the-time $2.1 billion dollars in after-tax profits. Adjusted by the GDP deflator to 2011 dollars, GM made $12.1 billion in after-tax profits on $117.9 billion in revenue.

In 1965, Volkswagen was tiny compared to GM. It produced only 1.6 million vehicles, about 22% of GM’s 7.3 million. VW’s total revenues were only 11% of GM’s. The most powerful engine you could get in VW’s volume family car, the Beetle, had 40 horsepower. The biggest engine you could get in GM’s equivalent, the 1965 Chevy Impala, had 425 horsepower.

In the first half of 2012, Volkswagen sold almost as many vehicles as GM did, 4.6 million vs. 4.7 million. And, its total revenues were much higher, $119.2 billion vs. $75.4 billion for GM. Part of this is the result of currency exchange rates, but VW had a significantly higher operating profit margin than GM, 6.8% vs. 5.7%.

Under the leadership of Ferdinand Piech, who is kind of like a German-speaking, automobile industry version of Steve Jobs, Volkswagen is determined to become the biggest and most profitable car company in the world. And, right now, they are eating GM’s lunch.

Not only has Volkswagen taken an important share of the U.S. D-Segment with their new Passat, but they are pulling away from everyone in the troubled European market, where GM is losing money on its Opel subsidiary. The headline in the current edition of Automotive New Europe’s “Global Monthly” is, “Buried: VW Uses Europe’s Crisis to Crush Rivals”. In this case, GM is one of the “crushees”.

Will GM be able to turn itself around, and save American taxpayers from losing $26.5 billion on Obama’s bailout?

One way to answer that question is to compare the 2013 Chevy Malibu against the 2012 Volkswagen Passat, as Car and Driver did. Results: VW, first out of six; GM, dead last. However, additional insight can be obtained by looking at how GM’s CEO, Dan Akerson (63), stacks up against Professor Doctor Martin Winterkorn (65), the man handpicked by Ferdinand Piech in 2007 to be his replacement as CEO of Volkswagen AG.

Akerson has an engineering degree, but he also has a Master’s Degree in Economics, and his first big job was as CFO of MCI. Akerson was CEO of General Instrument, and then of Nextel, and then of XO Communications, which went bankrupt in June 2002. He joined the private equity firm, the Carlyle Group, in 2003.

Akerson got his first job in the automobile industry when he was named CEO of GM in late 2010. Recently, he has been hiring and firing top GM executives at an alarming pace, and he is understood to be working on a major reorganization of the company. Akerson recently gave a televised speech to GM employees on the need for “integrity”.

Martin Winterkorn has a PhD in Metallurgical Engineering, and he has spent his entire career in the automotive industry. At the 2011 Frankfurt Auto Show, Winterkorn was caught on amateur video sitting in, and studying Hyundai’s newly introduced i30, a competitor to VW’s best-selling family car, the Golf. Here is an excerpt from a story about this incident published along with the video by The Truth About Cars, an auto industry blog:

<BLOCKQUOTE style="POSITION: relative" class=dimensions_initialized>
“(Martin Winterkorn) pulled on the adjuster of the steering column, and heard – nothing. At Volkswagen, there is an audible (“klonk!) feedback whenever the steering column is adjusted.

Immediately, Klaus Bischoff, head of Volkswagen Brand Design was summoned. He pulled on the adjuster: No sound. “Da scheppert nix,” exclaimed Winterkorn in his heavy Bavarian accent. “There is no rattle!”
</BLOCKQUOTE>
Winterkorn was livid: “How did he pull that off?” He, the blasted Korean. “BMW doesn’t know how. We don’t know how.” He, the blasted Korean, must have found out how to battle the dreaded Scheppern.

Tension is high. This could affect careers. Someone quickly explains that there had been a solution, “but it was too expensive.” That gets Winterkorn even more enraged. “Then, why does he know how?” For less money. He, the Korean. There is no answer. Hyundai has beaten Volkswagen at the Scheppern front.

Winterkorn measures the A-pillar, runs his hands over the plastic. He walks away, his entourage trots after him. Deeply in thought and very worried.”

Uh-oh. While Dan Akerson is busy rearranging the deck chairs on GM’s Titanic, Martin Winterkorn is leading VW to world domination via technical excellence.

“The game isn’t over until it’s over”, but if President Obama wins reelection, he should probably start giving some serious thought to how he is going to justify bailing out GM, and its unionized UAW workforce, yet again. And, during the current campaign, Obama might want to be a little more modest about what he actually achieved by bailing out GM the first time.

Read more:
For GM, Bankruptcy Talk Is Its Own Fault

Chicken Little’s Second GM Bankruptcy: The Gold Medal For Silly Op-Ed Pieces



FONTE: http://www.forbes.com/sites/louiswoodhill/2012/08/15/general-motors-is-headed-for-bankruptcy-again/



COMENTÁRIOS: De novo?!

Falta de planejamento!

Como ja disse anteriormente, de nada vai adiantar mudar o podre de nome, eles precisam se reinventar, quanta coisa precisa ser feita e foi postergada depois de a agua se afastou da bunda da empresa, planejamento eu diria ser pouco, porque cargas dagua recuaram na venda da Opel, porque sabiam que eles temprodutos que poderia encomodar eles em outras area e não queriam mudar, vide Aqui.

Lamentavel, quero só ver como o governo norte americano vai digerir isso....